Rolex Watches

The brand featuring a crown in its logo is an icon of the Swiss watchmaking industry. If it wanted to, Rolex could celebrate a centennial in 2008 - but that's not to say the famed marque will; looking back is not the mode of this company. Visitors to Baselworld 2007 were as surprised as they were delighted, for in the glass window of the brand's booth there were two interesting new interpretations of the legendary Milgauss to explore, a model that celebrated its fiftieth anniversary in 2007. The name itself awakens memories of the Oyster protected from magnetic fields in the 1960s, which - thanks to their rarity - today easily bring in many times their original retail price. Such a career is something the company also hopes its new Milgauss will achieve, a watch named for the word mil, or thousand in French, and the unit one measures magnetic fields by. Like the original, this timepiece is not particularly expensive, but rare - a very special Oyster with an extra core in the case made of 'soft' iron and a dial crafted in the same material, protecting the movement from irritating magnetic fields from the outside. Showing that Rolex is ready to go down new paths in search of new clientele, the company introduced its Yacht-Master II at Baselworld as well. This may not be the first mechanical wristwatch with a programmable countdown function, but Rolex would not have dreamed of including such a display in one of its watches just a few years ago: complicated watches (except plain chronographs) just didn't exist.